QR CODES!!!
In my last post I mentioned a few things that as an artist trying to make a living you should have... One big one that I didn't mention is access to QR Codes. If you're not familiar with them, Google it! This is the bar code of the future.. Oh Wait, no they're already here! In an age where almost everyone has a "smart" phone, you need to make yourself accessible to them. I work as a bartender and when I look around the bar at any given point, unless the Bruins are on, about 50% of the patrons are on their smart phones. No one gets up and walks over to someone they know at the other end of the bar anymore, they just shoot them a text. On that note, most smart phone users have a scanner app. Smart phone users who have this application know when they see these codes all they have to do is scan it with their phone and they'll have instant access to information about the business, product, or person who's code they just scanned. My QR code shown above is linked directly to this blog. So when a person sees it and is curious enough to click on it, their phone will instantly open it's web browser and go to my blog. This makes it easy for people to understand just what it is that I do. I keep cards with me that have the code on them so I can show them. Those who are familiar with the codes get it and almost reflexively scan it (sometimes with a little coaxing...). Those who don't are amazed when they find out what it is and how it works.
To get a QR Code you can either Google; QR code generator, and do your home work, or Visit; http://www.qrstuff.com/ I just download the free one and link it to whatever address I need. You can pay a monthly fee and get all kinds of services along with it. they can track all kinds of information about who's scanning your code, where they scanned it from, yadda, yadda, yadda. If you feel you need this go ahead, but if your forwarding to sites like blogger.com, or Fine Art America for example, they are already tracking these things for you. Why pay anything for redundant information. Use your own discretion on this. You know what you need from your QR code better than I do.
How do I use my QR Code?
Once you get your QR code, what can you do with it? Anything you want! I have mine on T-Shirts (and I'm getting large signs for my "Art Cart" made) so that when I'm out plein air painting people can scan it and go straight to my web site. This is great because I paint in scenic places on Cape Cod in the Summer!!! 1000's of people pass by everyday. one of the spots that I paint in is right by the docks for both of the Ferries to Nantucket. That means tons of people pass by me every day about to embark on a two hour voyage with not a heck of a lot to do... Why not give them my website or my blog to read on their trip? I currently have it linked to this site, but am working on an online store and shopping cart and once they're up and running I'll link one directly to that. Think about it thousands of people everyday passing my QR code... some may see it, some may not, but it puts it out there. It puts ME out there! Will everyone scan it? Of course not. Will some? Yes. Will they all look at my site and buy? Probably not. Will I get a few sales from it? I already have. Will it pay for the time and effort that I put into it? Exponentially!
If you hang a painting anywhere that it can be seen, place a QR code by it. Link it to your bio, your website, or your online store. It's going to lead to sales. It's going to lead to YOU, Making A Living As an Artist!
Prints of my latest work are available by clicking on this link!
Or you can go here:
CapeNative.com
"Buy art from a living artist... the dead ones don't need the money!"
-Max Powers
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